James Carter

So for my initial idea i wanted to create a brand for a business that sells the latest Best technology products on a subscription basis, essentially they would in theory research the best products in each category of technology and you pay the subscription choosing the items you want to be updated every year and would receive the latest of the category you requested without having to think about it. So in the design process i wanted to keep the box fairly minimalist giving that clean high quality feel to the design while still including bits to make it feel like a trustworthy upscale brand. I chose the main brand colour as this techy turquoise/green as in my opinion it gives the futuristic feel to the box which for a company meant to keep you updated on technology matches quite well. This also aligns with the meanings behind colours as blue often represents trustworthy stable brands while green often gets associated with wealth, and nature keeping the brand feeling fresh to the viewer. The intended audience for such a product would be the early adopters, young professionals looking to keep on top of the latest trends but maybe don’t have as much time on their hands to do the research and find the best options for such products as and when they are released.