When it came down to determining the purpose of the brand, I started looking towards current brands and what was missing from that market. After a while of doing my research it was soon clear that the gap in the market and therefore purpose of my brand was the lack of High-End, British, Luxury Small cars on the market, and just in general. due to manufacturing costs not many cars in general are actually built in the UK even cars that claim to be are only “Assembled in the UK” with all the parts being manufactured elsewhere. So in the spirit of that I decided to design my brand based around this idea of being a pure british automobile. This sparked many ideas about the direction I could take the brand and how to link it to history potentially even going back as far as the country itself taking design inspiration from the Romans/ Anglo Saxons or old english fairy tales like dragons, as I believe this could be a very interesting was to explore new interesting design structures for the cars and brand as a whole.