The main aim of this part of the project is to design elements that characteristically are synonymous with the brand itself so that it can be applied to a range of products of different shapes and sizes yet still retain that characteristic brand feel, making the branding discussed in the brands guidelines the backbone of the entire branding project. To give more perspective on how branding changes the perspective of people on a brand, a good example would be recent changes to the Jaguar Logo and brand philosophy which has understandably caused outrage in their base as seen by titles like this appearing all over the news; “‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online” 3.(The Independent, 2024) 

Car Designs

The next step logically is moving on to the product design itself, for this project I plan to do 1 fully 3D rendered car design most likely created in Blender or possibly using Unreal engine to create the final render due to recent updates to its capabilities software and time permitting. The 3D design will then be used in a short animation sequence showcasing the ins and outs of the car. The car design itself should stick to the brand guidelines laid out in the first stage of development taking into account the target market, what the car is and also include less developed sketches of what could be other models for the brand along side it if possible in order to reinforce the core design principles for the brand itself.