James Carter

For my first name logo, I wanted to create a design that conveyed a sense of strength and stability. I believe that the typeface and overall design of a logo can play a big role in evoking certain emotions or feelings in the viewer. To achieve this desired effect, I decided to use a very straight-lined style of type for my logo, this style of type is often associated with a sense of stability and reliability, which is exactly what I wanted to convey. I used a circle block to ensure that the lines were all consistent in thickness and alignment, using the rulers as a guide. For the first letter of my name, ‘J’, I kept the design simple and clean making the bottom of the letter slightly extend out at the bottom, which I felt added a bit of character to the design. The idea to place the ‘C’ at the top right came from the sketches I did before the assignment where I picked the one I found the most visually pleasing. I later found out that this configuration was subconsciously inspired by my mother’s signature. My mother pointed out the similarity after seeing the design, which further strengthened my personal connection to the design choice. Overall, the straight-lined style and consistent thickness of the lines give a sense of stability and strength to the logo, while the simple design and personal connection to my mother’s signature make it unique and personal.