Composition
My Good Example
I chose this as my good example as it uses all the design principles mainly composition. The poster uses a combination of hierarchy and bold orange colour in order to Draw attention first to the main character then the title and the other information, it does this by highlighting Matt Damon with a bright orange circle surrounding his (also round) space helmet, this also creates some repetition/ consistency as the character is also overlayed with an orange tone. It can also be argued that this links to conceptual design as It brings together the idea of a space helmet, with a circular orange background which could insinuate that it is Mars to many people as its considered the orange planet. Instead of negative space this piece also uses textures as a background to further hint at the films setting being a certain rocky, orange planet. This creates a sense of emersion to the reader as their brain has to fill in the gaps which was found, in a Study by Peter Kok in 2014 to actually attract more attention as “the Unexpected requires more processing” therefore leaving it up to interpretation may help with engagement and the feelings of wonder that sci-fi space films are often associated with. The layout also lends itself to a very desolate feel due to its use of desert colours and the fact there is only the main element on the poster, this could be to emphasise the feelings of loneliness and isolation from the world associated with space travel or just the characters themselves. It can be argued its hard not to feel alone when the nearest true civilisation is roughly 140 million of miles away. (NASA, n.d.)
My Bad Example
My Redesign
Side by side comparrison
Original
Redesign
I Chose this as my bad example of composition as it doesn’t really invoke any thoughts or feelings towards the film it has some hierarchy but even that is tarnished by the fact that the subtitle “GOOD IS NO FUN AT ALL” is the same or similar size to the “IN THEATERS APRIL 22” creating a confusing hierarchy along with the characters being around the same size as the title itself it pulls the eye in many different directions. However this chaotic approach may be intentional to indicate the criminal/rule breaking nature of the film and its characters however if this is the case I believe it should be more emphasised in order to prove this point. Therefore this is something I will have to consider in my redesign.
For this redesign I chose to move towards a clearer hierarchy scaling the “Bad Guys” title up slightly to draw more attention and moving it around to form a clearer line the eye can follow from top left to bottom right. I then decided that the main characters should be the next focal point raising the car up slightly to match the same angle of interest in order to remain consistent. Then I moved onto the smaller tagline and release date resizing them once again to follow a clearer hierarchy before placing them in the air intake of the car. I did this for multiple reasons one it was a clear area unused in the composition and two in order to symbolise the idea of “good is no fun” being taken in and expressed by the occupants of the car. Following this trail of thought I moved the title behind the car to conceptually link the poster to the idea of being chased emphasising this further with the iconic red and blues of police lights.
The Martian Poster
(20th Century Fox, 2015)
Web Link –> Goldberg, M. (2020) Best movie posters of the 2010, Collider. Available at: https://collider.com/best-movie-posters-since-2010/ (Accessed: October 31, 2022).
The Bad Guys
(Dreamworks, 2022)
Web Link –> Dreamworks (2022) The bad guys, IMDb. IMDb.com. Available at: https://www.imdb.com/title/tt8115900/mediaviewer/rm241363969/?ref_=tt_ov_i (Accessed: November 3, 2022).
Brain Fills in Gaps Research
(Kok P, 2014)
Web Link –> Kok, P. (2014) Brain fills gaps to produce a likely picture, Neuroscience News. Radbound University. Available at: https://neurosciencenews.com/neuroimaging-visual-processing-fmri-1150/ (Accessed: November 3, 2022).
Nasa How far Is Mars?
(NASA, n.d.) - Extra Reference Because i was just curious
Web Link –> How far is it to Mars? (n.d.) NASA. NASA. Available at: https://sservi.nasa.gov/articles/how-far-is-it-to-mars/ (Accessed: November 3, 2022).
